
1 Million Trees for Vinnie
The first million trees we plant through Mission Mālama are not just for the planet. They’re for the person who taught us how to care for it: Vinnie Eiserloh, the brother of our founders, Kainoa de Angelis and Koa Eiserloh.
When our parents were working, it was Vinnie who made sure we were fed, safe, and loved. He didn’t teach us how to be strong, he taught us how to be kind, how to live with integrity and how to love unconditionally.
Vinnie was the first person who showed us faith. Not religion, but faith in the universe, in energy and in the power of giving. He helped us find our spirituality.
He reminded us that the earth speaks — if you listen.
That the ocean heals — if you let it.
And that our lives are not just our own — they’re connected to everyone and everything.
Vinnie never needed much. But he gave everything: To his family, to his friends and to anyone who crossed his path.
We created Mission Mālama to carry on that spirit. And these trees — every single one — are a tribute to the roots he planted in our hearts.
With every tree that grows, this is how we keep him with us. Not just in our memories, but in our mission.
A million trees.
For Vinnie.