Mālama
Mālama means reciprocity, to take care of, protect or preserve. It’s a commitment. A movement. A way of life.
It is the heart of everything we do. To honor our kuleana (responsibility) in creating a world where people and the planet thrive together and sustain future generations.
Inspiring Change
Through every campaign, we give back to communities and share stories from our influencers that spark connection, inspire action, and invite everyone to be part of the movement.
Our Core Pillars of Mālama
Hawaiʻi Sovereignty
Tree Planting
Plastic Pollution
Helping Others
Carbon Capture
Hawaiiʻs Economy
