Mālama
Mālama means to take care of, protect or preserve. It’s a commitment. A movement. A way of life.
It is the heart of everything we do — to honor our kuleana (responsibility) in creating a world where people and the planet thrive together and sustain future generations.
Why We Exist:
To make impact profitable, plant millions of trees and create a legacy that lives forever.
of CO₂ removed over their lifetime
of oxygen created over their lifetime
Scaling Roadmap
Our Path to 10 Million trees by 2050
Set The Foundation
- Platform Launch (Beta)
- Integrate 10+ sustainable brands
- Onboard 100+ creators
- Blue Startups Accelerator
- Assemble Founding Team
- Create systems for outreach, onboarding and delivery
- Launch Early Impact Dashboard (trees, CO2, $)
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Milestones
- 25 customer interviews
- Launched Mission Mālama’s MVP & website
- Brand identity, business plan & LLC Formation
Build the Network
- Scale to 100+ brands and 500 creators
- Launch automated impact tracking dashboard to monitor their contributions in real-time.
- Build out finance tracker and automate solutions.
- Partner with Hawaiian & global reforestation orgs
- Host our first “Earth Up” Impact Week (community event)
- Reach 100,000 trees planted
Automate & Grow
- U.S. Expansion
- Automate affiliate onboarding and donation flows
- Offer full API access for seamless brand integration
- Achieve full carbon neutrality
- Create a fully customizable and flexible option to help businesses pick from a variety of causes.
- Hit 250,000 trees planted milestone
Expand The Movement
- Expand to United States
- Introduce “Give-Back Tiers” for high-volume brand partners
- Reach 500,000 trees planted
A Forest for the Future
- Plant our 10 millionth tree
- Restore native forests in Hawaiʻi and the Pacific
- Educate millions through verified creator content
- Turn Mission Mālama into the #1 eco-impact affiliate network in the world
Guiding Principles
Legendary
Through passion, discipline, and long-term vision, we push through limits to build a legacy the planet will remember.
RELENTLESS
We’re obsessed with customers, simplicity, and building the most powerful platform to heal the planet through profit.
Pono
We hold ourselves accountable to the highest standards. In every decision, we seek honesty, respect and aloha.
Lōkahi
Nothing legendary is built alone. We move in harmony with the planet, each other and the mission that connects us all.
