Mālama Movement

1 Million Trees for Vinnie

The first million trees we plant through Mission Mālama are not just for the planet. They’re for the person who taught us how to care for it: Vinnie Eiserloh, the brother of our founders, Kainoa de...

Earth Day - A Way of Life

In Hawaiian tradition, the concept of mālama ʻāina isn’t a trend or a holiday. It’s woven into daily life, into the way people interact with nature and each other.

The Power of Trees

Planting trees is one of the simplest and most effective ways to heal our planet. Each tree absorbs carbon, produces oxygen, supports wildlife, and strengthens communities.

Mālama: The Hawaiʻi Principle That Can Change the World

Explore how Mālama can drive sustainability, shape business with purpose, and inspire everyday actions that create real change.