Our Vision
Become the world’s leading adventure-driven creator platform. Uniting brands, storytellers, and communities to spark global movements, inspire action, and heal our planet. We envision a future where every campaign leaves a lasting legacy of environmental restoration, cultural respect & collective impact.
It’s Not Just Business. It’s a Mission.
Our Story
We believe you shouldn't have to choose between building a life you love and building a better world. Mission Mālama was born from the simple idea that profit and purpose can thrive together.
From chasing big waves to chasing big goals, our journey has always been guided by aloha ʻāina (loving the land) and a deep respect for the Earth. We’ve blended sustainability with entrepreneurship, turning every adventure into an opportunity to give back.
This isn’t just business. It’s a movement powered by community, courage, and love for the ocean, for each other, and for future generations.
Guiding Principles
LEGENDARY
Escaping limits through obsession, discipline and focus to stand the test of time.
KULEANA
We’re responsible to build the most powerful movement to heal the planet through profit.
Pono
Integrity and truth guide every decision we make. We do what is right, even when it’s hard.
Lōkahi
We live in harmony with each other, the planet & our mission. Nothing legendary is built alone.
Aloha
Aloha is not just how we say hello, aloha is unconditional love, compassion, humility and connection.
Aloha is how we live, how we lead, and how we leave a legacy. Aloha is the soul of Mission Mālama.
Scaling Roadmap
SET THE FOUNDATION
- Platform Launch
- 20+ adventure brands
- 100+ creators that all live the Mission
- Blue Startups Accelerator
- Assemble Founding Team
- Create systems for outreach, onboarding and delivery
- Launch Early Impact Dashboard (trees, CO2, $)
BUILD THE NETWORK
- Scale to 100+ brands and 1000+ creators
- Launch automated impact tracking dashboard to monitor their contributions in real-time.
- Build out finance tracker and automate solutions.
- Partner with Hawaiian & global reforestation orgs
- Host our first "Earth Up" Impact Week (community event)
- Reach 10,000 trees planted
AUTOMATE & GROW
- Scale through other markets
- Automate onboarding and donation flows
- Achieve full carbon neutrality
- Create a fully customizable and flexible option to help businesses pick from a variety of causes.
- Hit 100,000 trees planted milestone
Stay Rooted in the Mission
- Dominate the adventure creator economy
- Inspire other influencer platforms to give back
- Create our own loʻi farm
- Reach 500,000 trees planted
Expand the Movement
- Turn Mission Malama into the #1 adventure & environmental network in the world
- Expand to other markets with the same Mission
- Inspire millions through verified creator content
- Restore native forests in Hawaiʻi and the Pacific
- Plant 100 million trees
