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Our Vision

Unite brands, creators, everyday people and nonprofits to spark a global movement, inspire action, and make sustainability contagious.

Mission Mālama Sunrise

Mission Mālama Founders

Kainoa de Angelis

Founder & CEO

Aloha, I’m Kainoa, a big wave surfer and ecopreneur. Born and raised on the island of Oʻahu, I’ve spent my life chasing waves, embracing adventure, and deepening my connection to the ʻāina. These experiences have inspired me to build a career that not only follows my passions but creates a positive impact on the planet.

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Koa Eiserloh

Co-Founder & COO

Aloha, I'm Koa, a waterman and economics student from Oʻahu, Hawaiʻi. Growing up surfing and hiking at every chance I got, I developed a deep connection to nature. College in California sharpened my passion for business, and Mission Mālama lets me turn those passions into impact.

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Guiding Principles

LEGENDARY

Escaping limits through obsession, discipline and focus to stand the test of time.

KULEANA

We’re responsible to build the most powerful movement to heal the planet through profit.

Pono

Integrity and truth guide every decision we make. We do what is right, even when it’s hard.

Lōkahi

We live in harmony with each other, the planet & our mission. Nothing legendary is built alone.

Aloha

Aloha is not just how we say hello, aloha is unconditional love, compassion, humility and connection.

Aloha is how we live, how we lead, and how we leave a legacy. Aloha is the soul of Mission Mālama.

Take care of the land, and the land will take care of you

Mālama ʻāina, mālama ʻāina iā ʻoe

No task is too big when done together by all

Aʻohe hana nui ke alu ʻia

Strive for the Highest

Kūlia i ka nuʻu

The land is chief; the people are its servants

He aliʻi ka ʻāina; he kauwā ke kanaka